Project

Oben Electric & the Rorr Launch

Oben Electric aimed to disrupt the market with the launch of their latest model—Rorr. To ensure a resonant market entry, a multi-dimensional marketing and production plan was developed. This involved producing a wide range of content, including brand films, 3D breakdowns, how-to videos, owner testimonials, expert review segments, and dynamic event coverage. A standout component of the initiative was a meticulously coordinated “filming-to-distribution” plan executed in a single day at the Bangalore launch event.

The Challenge

Positioning a Revolutionary EV Motorcycle
Oben Electric needed to break through a crowded market by positioning the Rorr as not only an advanced electric vehicle but also a lifestyle statement for eco-conscious, modern riders. The dual challenge was to:

Communicate Innovation: Clearly articulate the technical brilliance, sustainable benefits, and design excellence of the Rorr.
Engage Diverse Audiences: Create compelling content for automotive enthusiasts, digital natives, and traditional media channels—all while executing a fast, high-quality production plan.

CONTENT ROAD MAP

Brand Films & Trailers: Cinematic storytelling pieces that captured the Rorr’s dynamic design and performance.

3D Breakdown Films: An immersive virtual tour, Inside The Rorr 3D Showroom, that detailed the bike’s engineering innovations.

How-To Videos & Owner Testimonials: Practical guides and real-life stories to educate and build trust.

Expert Reviews & Event Coverage: Collaborations with top automotive media—Auto Car Motor, Beam, ICN Studio, TOI Auto, 91 Wheels, EVGyan—to provide authentic, expert-driven perspectives.

Social Media & Static Imagery: